5:00 pm - 6:30 pm

Pre-event Cocktail Reception

7:30 am

Breakfast & Registration

8:00 am

Opening Remarks

8:15 am

7 Buying Trends That Will Change How You Market to Manufacturers

Sarah Loeffler, Director of Media Innovation and Marketing Insights, PMMI Media Group

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Learn how changes in the ways end users research and vet suppliers are impacting marketers’ effectiveness and what these changes will mean for optimizing campaigns going forward.  PMMI Media Group shares its latest research on end user buying experience and supplier marketing practices.

9:00 am

Two Types of Digital Marketers:
The Tortoise and The Hare

Andy Crestodina, Co-Founder, Orbit Media and author of Content Chemistry: The Illustrated Handbook for Content Marketing

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You know the story: slow tortoise, fast hare. What you may not know is that your team’s natural tendencies toward one or the other can have profound impact on your brand’s level of success in achieving its digital marketing goals.

9:45 am

Break

10:00 am

Getting to KPI Use That Really Matters

Erica M. Laino, Business Development Manager, Cama Group

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Many organizations struggle to link their marketing efforts to financial impact and ROI. In this fireside chat, learn how packaging supplier Cama Group addresses this challenge by not only studying campaign metrics but also tracking lagging performance indicators, such as cost of customer acquisition and marketing return. Discover how the organization determines which metrics to track, ways to share performance information and how cultivating a culture around data can transform relationships between marketing and sales teams.

Tips and Tricks for More Effective Media Planning

Alicia Pettigrew, Senior Manager, Product and Revenue Strategy, PMMI Media Group

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Tired of spending hours putting together media plans that you’re not sure will work? In this session, learn tips for aligning the right types of media to meet your goals—and mistakes to avoid, best practices for campaign pacing and time-saving tricks to get you out of planning mode and on the road to execution.

11:00 am

Great Ideas Roundtables

Information on marketing trends and strategy is available in abundance. But rarely is there opportunity to hear from others just like you who are on the front lines. In these moderated, small group roundtables, you’ll have the opportunity to meet with select peers to discuss aspects of what is—and isn’t—working in marketing today and come away with ideas that you can put to use as soon as you are back home. (This is a network-building opportunity like no other!)

12:00 pm

Lunch

1:00 pm

15 (And Then Some) Ideas for Outstanding Campaigns

Sarah Loeffler, Director of Media Innovation and Marketing Insights, PMMI Media Group

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In this fast-paced session, we’ll showcase some of the smartest and most innovative marketing creative from suppliers of packaging, processing and automation solutions. Get inspired!

Changing Privacy Standards and the Impact on Managing Your Leads

Elizabeth Kachoris, Senior Director of Digital and Data, PMMI Media Group

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As data privacy standards evolve, marketers must ensure their pipeline practices keep pace. Learn which requirements need to be on your radar now—and in the near future—and the implications for your real-life lead gen practices, from must-knows of buying audiences to form versioning.

2:00 pm

Great Ideas Roundtables Reconvene

2:45 pm

Break

3:00 pm

High-Return Tactics for Tradeshow Success

Jim Beretta, President, Customer Attraction, and author of soon-to-be released Trade Show Rock Star

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Trade shows are a huge piece of most marketers’ budgets—and an area where many companies miss key opportunities. In this session, you’ll learn from an industrial automation marketing expert about common pitfalls to avoid and strategies for developing more meaningful booth experiences and higher ROI.

4:00 pm

Differentiating in a Competitive B2B Market

Jay Spielvogel, CEO and Senior Principal Consultant,
Venator Sales Group

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Are you connecting with the right prospects? Discover how a better understanding and definition of your company’s value proposition can lead to more effective pipeline and sales conversations.

5:00–6:30 pm

Opening Cocktail Reception

Meet speakers, fellow marketers and our event team over drinks and small bites and then enjoy dinner on your own. Rosemont offers a lot of great nearby restaurants. 

9:00 am

Insights from Prior Day's Great Ideas Roundtables

Sarah Loeffler, Director of Media Innovation and Marketing Insights, PMMI Media Group

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The wait is over, and the results are in! We’ll share key insights and takeaways from Tuesday’s Great Ideas Roundtables. Discover how your views compare with those of peers as we highlight top comments and strategy tips pulled from the prior day’s roundtables.

9:30 am

Digital Marketing: What's Next

David Newcorn, Senior Vice President of Digital and Data, PMMI Media Group

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Learn about ad innovations and new audience targeting capabilities. In particular, you won’t want to miss a new technology that allows marketers to assess advertising ROI and view multi-channel attribution without getting mired down in marketing automation. In addition, PMMI Media Group’s Senior Vice President of Digital and Data will share top digital marketing prognostications for the next 24 months.

10:30 am

Break

10:45 am

Tackling Today’s Top Marketing Challenges

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Greg Jakobek, Marketing Director, ProMach; Amanda Peters, Marketing Communications Manager, Duravant

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In this panel discussion, hear from two industry heavy hitters about how they address some of the top concerns keeping marketers awake at night, from best practices for nurturing show leads to getting the most “bang for the buck” with content to evolving website strategies.

11:45 am – 12:00 pm

Closing Remarks

Joe Angel, President, PMMI Media Group